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Message from our President

why we're a different opinion

Who We Are

American Fidelity is a worksite benefits provider that customizes product, data and administrative service solutions by offering a different opinion for our Customers through our trusted relationships.

What We Do

We make our Customers’ lives easier by solving pain points and ensuring the financial security of both the employer and their employees.

Who We Serve

We are a niche worksite benefits solution company serving employers, associations and employees in the education, public sector, automotive and healthcare industries.

"Although 2022 was a very successful year, it did not go without challenges."

Jeanette Rice President
Our mission is to make our Customers’ lives easier by solving pain points and ensuring the financial security of both employers and their employees. We pledge to do this with a simplified portfolio of full benefit offerings, personal relationships and expert data capabilities.

Throughout this report, you will learn this year’s success was a result of our focus on patient sales growth, new product introduction, disciplined expense management and a strong underwriting philosophy – all designed to build on each other and shape both our short- and long-term growth.

Although 2022 was a very successful year, it did not go without challenges.

While we were seeing the impact that inflation had on families across the country, we were also experiencing intense competition for talent, affecting our capabilities to hire Colleagues and that could impact our ability to serve our Customers. In response, we redoubled our efforts. This meant not only hiring for existing job openings but increasing our staff in key Customer service areas by 15%.

Our Customers were also grappling with new regulations. American Fidelity reacted by assisting with their compliance obligations. In 2022, we were active in helping employers navigate state Paid Leave regulations. These regulations are unique by state and include significant administrative and financial burdens. As more states adopt leave plans, we will continue to support our employers with product, compliance and administrative assistance.

Our ability to address these challenges underscores the strength of our business model and the dedication of our Colleagues. Because we strongly believe in the stability and peace of mind that supplemental benefits can provide to our niche markets, we will continue to deliver the valuable resources of time, and expertise, to assist employers and their employees.

Our collective commitment to our strategies provides the confidence that we can successfully navigate future challenges and continue to deliver on our promise to be there for our Customers when they need us most.

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